Business Development · E-Commerce · Growth

I build relationships.I grow businesses.

I'm Shaibou Bambara — a Business Development professional passionate about connecting people, building commercial partnerships and turning opportunities into sustainable growth.

Explore My Work Get in Touch

ScrollGangelt, Germany

Impact in numbers01

€2–3M

Annual revenue portfolio managed

Commercial portfolio at CLD Deutschland GmbH — a team and company result I was responsible for managing.

50M+

Organic social media views generated

Combined views across TikTok and Instagram for AdDuo client content — views, not unique users.

3+ yrs

Business development experience

B2B sales, retail distribution and marketplace growth since October 2022.

About02

Curiosity creates connections. Connections create opportunities.

My career has always been driven by curiosity — about people, businesses and the opportunities that emerge when the right connections are made.

I started in the Collectibles and Merchandising industry, helping build commercial relationships and expand distribution networks in Germany.

Today, I work in Business Development at TikTok Shop, combining my experience in traditional B2B sales with the fast-moving world of social commerce.

Alongside my professional career, I've co-founded a content business and worked on projects at the intersection of entrepreneurship, creativity and digital growth.

What motivates me most is building something meaningful — whether that's a new business relationship, a distribution channel or a project from the ground up.

Experience03

Where I've built.

TS
TikTok Shop Germany
Business Development Representative
Aug 2026 — Present · Germany
- —Seller acquisition and marketplace growth
- —Beauty, Fashion and Collectibles categories
- —B2B prospecting and seller qualification
- —Seller onboarding and commercial activation
- —Supporting merchants toward initial GMV milestones
- —Cross-functional collaboration with Account Management teams
CD
CLD Deutschland GmbH
Business Development — Collectibles & Merchandising
Oct 2022 — Apr 2026 · Germany
- —Managed a commercial business portfolio with approximately €2–3 million in annual revenue
- —Supported the expansion of the company's German business operations
- —Developed supplier and retail relationships
- —Worked with retailers including Manga Mafia, Elbenwald, Euronics, Müller, Expert and REWE
- —Built industry relationships with international manufacturers including Bandai
- —Opened and developed the cinema distribution channel
- —Worked across wholesale distribution, licensing-related merchandise and collectibles
RS
Reel Studio
Brand Manager — Content
May 2026 — Jul 2026 · Berlin / Remote
- —Brand and content project coordination
- —Social media communication
- —Creative campaign support
A
AdDuo
Co-Founder — Social Media & Content
2023 — Present · Germany
- —Co-founded a short-form content business
- —Developed organic social media content for regional businesses
- —Contributed to campaigns generating more than 50 million views across TikTok and Instagram
- —Worked across content strategy, client relationships and project delivery

Selected impact04

Case studies.

Case study 01 · CLD Deutschland GmbH ↗

Building Distribution in Germany

€2–3M

Annual revenue portfolio managed

01The opportunity: A growing German collectibles market with demand from both specialist and mass-market retail — and room for a distributor to become the bridge between international brands and local shelves.
02My role: Business development across both sides of the business: suppliers and manufacturers on one end, retailers and distributors on the other.
03The approach: Built relationships with retailers such as Manga Mafia, Elbenwald, Euronics, Müller, Expert and REWE, and with international manufacturers including Bandai — matching product opportunities to retail demand.
04The outcome: Helped expand CLD's German operations and managed a commercial portfolio of approximately €2–3M in annual revenue.

Case study 02 · Cinema Distribution ↗

Opening a New Sales Channel

New

Channel opened from scratch

01The opportunity: Cinemas reach fans at the exact moment of peak excitement — yet entertainment merchandise was largely absent from that experience.
02My role: Identified the opportunity and led business development for the channel, from first outreach to ongoing partnerships.
03The approach: Prospected and built relationships with cinema operators, positioning collectibles and licensed merchandise as a natural extension of the cinema visit.
04The outcome: Established cinema distribution as a new channel for CLD and expanded the company's presence in entertainment merchandising.

Case study 03 · AdDuo ↗

Turning Content into Reach

50M+

Combined organic views, TikTok & Instagram

01The opportunity: Regional businesses with strong products but little visibility on the platforms where attention now lives.
02My role: Co-founder — content strategy, client acquisition and project coordination.
03The approach: Platform-native short-form video built for organic growth rather than paid reach, tailored to each brand.
04The outcome: Content and campaigns generating more than 50 million combined views across TikTok and Instagram.

Expertise05

Business Development

B2B Sales
Prospecting
Lead Qualification
Negotiation
Strategic Partnerships

E-Commerce & Marketplaces

Seller Acquisition
TikTok Shop
Retail Distribution
Marketplace Activation

Content & Growth

Social Media Strategy
Organic Growth
Brand Positioning
Short-Form Video

Technology & AI

CRM Systems
Microsoft Excel
ChatGPT
Claude
Kimi AI
AI-Assisted Research

Education

Bachelor's Degree in E-Commerce

Oct 2022 — Apr 2026

IU International University of Applied Sciences

Abitur

Gesamtschule Gangelt-Selfkant

Languages

German

Fluent

English

Professional working proficiency

06 · Contact

Let's build something meaningful.

Always open to exchanging ideas, meeting ambitious people and exploring opportunities in business development, e-commerce and growth.

Shaibou@bambara-consulting.com

Connect on LinkedIn

Location

Gangelt, Germany